BetterConnects
Product Designer / 2022 – 2023
At BetterConnects, I led all 0 to 1 design working closely with the founder, marketing, data, and engineering. I designed the full user experience and interface from early task flows and wireframes to high fidelity screens, covering onboarding, a home feed, match discovery, user profiles, and event creation.
Personality based matches with compatibility traits, closeness, and connection status
In person meetups organised around shared interests with location, date, and join flow
A community feed for sharing updates and connecting through genuine conversation
Reflection
BetterConnects was where I first learned the importance of focus. We had a compelling core idea, using personality psychology to connect compatible people, but we spread ourselves too thin trying to build everything at once. A matching system, a social feed, events, chat, psychology tools, profiles. We were chasing every feature instead of staying focused on the one problem we were actually pulled to solve.
The lesson I carried into everything after was simple. Focus on the core problem first. Be intentional about what you build and what you don't. A product that does one thing exceptionally well will always beat a product that does everything adequately. That belief has shaped how I approach every project since.